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Marketing - basic information - what is marketing?
The article "Marketing 2024 - basic information - what is marketing" was prepared based on the training:
MARKETING - WHAT IS MARKETING? WHAT IS MARKETING? marketing elearning training from scratch
Marketing - basic information - what is marketing?
MARKETING - from research to meet the needs of consumers
The task of marketing is:
- providing the right product (or service),
- in the right amount,
- in the right place
- at the appropriate time,
- and as a result:
- customer satisfaction and
- profit from the operation carried out.
Stages of marketing activities:
- Market research - customer needs,
- Development of the concept of the product and target customer,
- Product implementation,
- Preparation and implementation of a promotional campaign,
- Product launch.
In considerations on marketing, a fairly significant element of knowledge is the so-called " Three major market forces" :
¯ continuous development of the consumer and a profound change in his expectations;
Informacyjne improved information technologies that shape this market;
¯ the process of internationalization of product trademarks and marketing itself.
Without understanding and accepting the above rules, you cannot understand the customer - the market and respond appropriately to changes in consumer behavior - the market.