PUBLIC RELATIONS IN MIX MARKETING

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PUBLIC RELATIONS IN MIX MARKETING

PR (Public Relations) of enterprises, institutions, local governments - in other words "image (of an organization)". PR deals with building a positive image and consolidating a positive image in the near and distant environment. 

The main tasks of public relations in marketing mix include primarily: PUBLIC RELATIONS IN MIX MARKETING

  • information - forwarding important information with the help of third parties;
  • potential customers - reaching a specific group of potential customers within the marketing chain;
  • needs - effective influence on purchase decisions by satisfying needs;
  • costs - achieving the assumed results while minimizing the costs as much as possible.

 

PUBLIC RELATIONS IN MIX MARKETING

The future of public relations seen as an element of marketing communication will mainly be influenced by the increasingly developing media, especially their diversity and globalization - the development of cable networks are taking place today.

 

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