Effective advertising, types of advertising channels and advertising message: media, advertising gadgets, direct advertising, sponsorship

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Effective advertising, types of advertising channels and advertising message: media, advertising gadgets, direct advertising, sponsorship

Effective advertising, what makes it effective? Some say that effective advertising must "shout" to the customer. For example, an advertising poster draws the customer's attention through bright colors. Others believe that effective advertising is a calm, subdued, honest and slightly humorous advertisement that provides information about a great product. Which of these statements is true?

Advertising and the way it is transmitted - complicated - right?

We know that our clients are somewhere. We know that we have cool advertising. But we do not know whether our advertising will appeal to potential customers. More! We do not know whether with our message we will reach our potential customers or only ordinary people, completely not interested in our product and our advertising.

To optimize our advertising expenses and generate the most revenue from them, we must thoroughly meet our potential client and determine how we should reach him with our advertising message.

Types of advertising channels - ways to reach potential customers with advertising.

MASS ADVERTISING MEDIA, i.e.

  • Radio - advertising in both regional units and nationwide broadcasters
  • Television - advertising - similar to radio
  • Internet (including advertising on internet radios and televisions) - probably the most effective advertising medium at present

OTHER ADVERTISING CHANNELS, i.e. advertising in / through:

  • Billboards - outdoor advertising
  • Points of sale (retail and wholesale - stationary advertising
  • Sales promotion - direct advertising by representatives advertising the advertiser's products and services, advertising gadgets
  • Telephone advertising - telemarketing
  • Letter advertising - traditional mailing, sending advertising: leaflets, product samples, invitations, coupons, etc.

Marketing - meeting needs

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Part II: Effective advertising - types of advertising channels and advertising message: media, advertising gadgets, direct advertising, sponsorship.

Types of advertising messages

We can extract many types of ads, including:

  • Paper ads - leaflets, invitations, catalogs, etc.
  • Poster ads - paper, foil posters, plates of various types of materials (steel, PVC, plexiglass, etc.)
  • Ads related to direct sales - e.g. a trader operating the so-called interpersonal pressure, advertising gadgets, etc.
  • Electronic advertising - voice recording
  • Electronic advertising - video recording
  • Electronic advertising - informative boards
  • Electronic advertising - multimedia presentations

The advertising message must be adapted to the type of advertising channel, namely: on the radio - voice advertising, on television - video advertising, on the Internet - multimedia advertising, etc.

 

See also other parts of the guide:

Introduction: Effective modern advertising - how to do it - prepare effective advertising?

Part I: Effective advertising - the purpose of advertising: why we prepare advertising: the subject of advertising and the subject of advertising that we want to reach.

Part II: Effective advertising - types of advertising: media (internet, television, radio), advertising gadgets, direct advertising, sponsorship.

Part III: Effective advertising - a form of advertising: graphics, text, sound, animation, advertising film, multimedia presentation.

Part IV: Effective Advertising - Effective Advertising Message: What to Look for When Making Effective Advertising?

Part V: Effective advertising - how to make a good, effective and effective logo for a company, institution, organization?

Part VI: Effective advertising - graphics or animation which is more effective?

Part VII: Effective Advertising - Animated Advertising, 3D Advertising Movie or 2D Advertising Movie?

 

Author of the guide: Darek Gołębiowski

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You are looking for effective advertising - we will help you create a creative idea, we will prepare your effective advertisement:

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